CDG BizCast
CDG BizCast
Creativity Design Group
Christian Gonzales, Owner of Houston marketing firm Creativity Design Group (CDG) discusses several topics related to business management and consumer affairs. Join us for our bi-monthly podcast as we discuss marketing, business management, customer satisfaction, fraud fighting and other important business matters.   Check out Creativity Design Group at https://www.creativitydesigngroup.com and learn more about our graphic design and digital marketing services.
Episode 64: Impact of the July 19, 2024 CrowdStrike Outage and Recent Major Cyberattacks
In this episode of CDG BizCast, we delve into the significant global repercussions of the CrowdStrike outage on July 19, 2024. Join us as we explore how this unexpected downtime disrupted businesses, governments, and cybersecurity operations worldwide. We'll also examine recent major cyberattacks, analyzing their impact and the lessons learned. Tune in for useful tips and discussions on the evolving landscape of cybersecurity threats and the measures being taken to protect against them. CDG BizCast United Kingdom Consumer Panelist Sara Russell joins us to discuss. HORNET SECURITY'S CROWDSTRIKE BSOD RECOVERY: https://www.hornetsecurity.com/en/crowdstrike-bsod-recovery/
Jul 29, 2024
48 min
Episode 63: Pioneering Digital Innovation: A Conversation with Jesse Tayler
In this episode of CDG BizCast, we are joined by Jesse Tayler, a true pioneer in the world of digital innovation. Jesse takes us on a journey through his remarkable career, starting with his groundbreaking invention of the world's first app store, an idea he pitched to Steve Jobs in 1993. We delve into the origins of this revolutionary concept and its impact on the tech industry. Jesse also shares insights into his latest venture, TruAnon™, a cutting-edge platform designed to make profile fraud obsolete. As the founder and owner of TruAnon™, Jesse discusses the importance of digital authenticity and the innovative solutions his company offers to ensure online integrity. Throughout the episode, Jesse opens up about his background, the challenges he faced, and the lessons he learned along the way. He offers invaluable tips for aspiring entrepreneurs, drawing from his extensive experience in the tech industry. Join us for an inspiring and informative conversation with Jesse Tayler, and discover the stories behind two major career highlights that have shaped the digital landscape. LEARN MORE ABOUT MAKING PROFILE OBSOLETE WITH TRUANON™ https://www.truanon.com
Jul 20, 2024
50 min
Episode 62: Birthday Marketing 101
Business owners, does your marketing strategy include making your customers feel special on their own special days? If your marketing strategy does not have any birthday marketing methods then you are leaving money on the table! There are many ways you can market your products and services to your customers who subscribe to your email lists and follow you on social media. But birthday marketing is a formidable way to generate more revenue as it has the best response rates among other methods. Because remembering your customers on their birthdays makes them feel like a valued customer and not just a number, you can feel reassured that you can earn their business on their special day of celebration. This is especially important for hospitality-based businesses! We cover some strategies to help you build a birthday marketing strategy. Sara Russell (whose birthday just passed on June 20th) joins us to discuss what happens when you fail to remember your subscribed customers on their birthdays!
Jun 30, 2024
31 min
Episode 61: Living XTREME Hospitality with Chef Michael Brown
Restauranteurs and other professionals in the hospitality industry, this episode is for you! Chef Michael Brown of Jamburritos joins us once again to discuss a topic that is near and dear to him, and that is Xtreme Hospitality! In the restaurant industry, it is important to always bring your A-Game when it comes to serving your customers. Everyone involved from the chefs to the servers should always strive to deliver a 5-star experience to every customer they serve, and every customer deserves an equally stellar experience. Michael discusses some tips on how you can take hospitality-industry customer service to the next level! First, there's hospitality and then there's XTREME Hospitality! Michael has an entire podcast dedicated to this topic, and we recommend that all industry professionals check it out! Living Xtreme Hospitality is the podcast for those who are serious about delivering top-notch service to their customers! LIVING XTREME HOSPITALITY PODCAST: https://www.youtube.com/watch?v=OmTquCqVo2E&list=PLdoN8dFKkIvruQOK2cQq8owYmT4-UUZNZ&ab_channel=JamburritosCajunGrillleExpress
Jun 20, 2024
53 min
Episode 60: Standing Guard Against Data Breach Extortion Scams
Business owners, have you ever received a heart-stopping, threatening email from a stranger claiming that they hacked your website, stole all of its information and will use it against you by harassing all of your customers unless you pay a large amount in bitcoin? Consumers, have you ever received a similar email where they claim they have video of you doing something inappropriate and will share it with all of your friends and family unless you also pay in bitcoin? If you have, rest assured that there is nothing to worry about and they are all empty threats. These so-called "hackers" are full of hot air and are scammers trying to steal your money! Don't give them the time of day! We talk to @thesaraissimochronicles1656  to discuss these scams in detail with tips to help you stay safe. We share an example of one that we received here at CDG and one that Sara received as a consumer.
May 28, 2024
35 min
Episode 59: Grace Over Grind: Seeking Him First with Pastor Steven Foster
Pastor Steven Foster, owner of Next Steps LLC discusses the importance of putting God first during one's entrepreneurship journey. Pastor Steven shares his own personal testimony over how God helped him triumph over the darker times of his life and become a successful business owner making over six figures. It's not just about focusing on your business goals, it's about seeking the kingdom of God first in order to achieve said goals and focus on His Grace. It's not about "grinding" and trying to outdo everyone else, it's about following God's timing and His will!
May 18, 2024
53 min
Episode 58: Rising Operational Costs vs. The Food Industry
Chef Michael Brown of Jamburritos joins us once again to discuss a major issue facing the restaurant industry: rising operating costs! From the rising minimum wage that was implemented in California to the cost of food rising due to inflation, we talk about how these things impact the consumer and what restaurants have to do to ensure they can deliver top-quality food without cutting corners to do so!
Apr 27, 2024
38 min
Episode 57: Lessons from Trill Burgers: A Sticky Situation
Stolen money! Recipe rights! A legal battle is heating up between the founders of Trill Burgers over these issues, a hotly popular burger joint headed up by rapper Bun B. We discuss the entire ordeal in detail to illustrate the dangers of going into business with multiple partners in the restaurant industry (or any industry in general). Chef and restauranteur extraordinaire Michael Brown joins us to discuss.
Apr 12, 2024
47 min
Episode 56: Entrepreneurship & Franchising with StretchMed®
Today, we speak to the founder and CEO of StretchMed® Brian Cook to learn more about his passion for fitness and his experience as an entrepreneur leading him to form a strong brand that is rapidly growing. StretchMed® Studios are franchised by fierce business owners just like Brian who have a passion for fitness and bring their A-Game when it comes to serving clients. Because stretching has several benefits for the body such as improving posture, blood flow, energy, and decreasing muscle/joint pain, StretchMed® specializes in providing its clients exercises that will help them live better lives daily! LEARN MORE ABOUT STRETCHMED®: https://www.stretchmedstudios.com OWN A STRETCHMED® STUDIO: https://stretchmedstudios.com/own-a-stretchmed/
Mar 29, 2024
53 min
Episode 55: RIP Dr Pepper?? Dealing with Social Media Hoaxes
Many of you who use social media probably saw a huge rumor going around the Dr. Pepper, one of the most beloved soft drinks in the world, was going to be discontinued. Guess what? It was all a hoax started by someone on Tiktok and it went viral. In this episode, we discuss how both consumers and businesses should handle social media hoaxes like this. For consumers, we want to discuss the importance of doing your research before you possibly spreading disinformation. For businesses, we discuss what you can do if your company or any of its products, services or people become a victim of a viral rumor. @thesaraissimochronicles1656 joins us to discuss.
Mar 12, 2024
38 min
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