In this episode of our Business Sins Subseries, we cover a sin that is all too common: deceptive advertising. This sin is one of the worst practices any company can engage in, as it tricks innocent customers into making purchases they don't want or need. In general, using deceptive advertising (ads with false claims, charging extra unexpected costs, using Photoshopped pictures, pushing unrealistic claims, etc.) causes consumers to make purchases under false pretenses. Companies are stealing consumers' money and crushing their hopes every day with lies, and we discuss why being deceitful to customers should be avoided at all costs! CDG BizCast United Kingdom panelist Sara Russell joins us to discuss.