<p>Josh answers listener questions about category creation.</p>

<ul><li>What should we do if our executive team is not aligned?</li><li>How do you define brand voice?</li><li>Why do so many B2B brands suck?</li><li>What's the relationship between category POV and demand gen?</li></ul>

<p>Submit questions and subscribe to our newsletter here: <a href="http://categoryfirst.substack.com/" target="_blank">categoryfirst.substack.com</a></p>

Q&A: Can I Interest You In A Shiny, New Doomsday Device?

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.