<p>Josh answers questions from Weldon Pless, creative director at Gold Front, about all things category creation.</p>

<ul><li>Was there anxiety when remaking Gold Front as a category design studio?</li><li>How has going through the category design process yourself helped you connect with clients?</li><li>Are mixed drinks in a can a new category?</li><li>Should category designers consider the power they have to create new categories in the world.</li><li>Have you ever passed on a project because the product could have negative consequences?</li></ul>

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Q&A: Talking Video

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.