<p>Josh answers listener questions about category creation.</p>

<ul><li> What's the business case for investing in brand? </li><li> Do you have any advice for aspiring copywriters? </li><li> How and when should pre-seed startups be thinking about category creation? </li></ul>

<p>Submit questions and subscribe to our newsletter here: <a href="categoryfirst.substack.com" target="_blank">categoryfirst.substack.com</a></p>

Q&A: Playing it Safe is Killing Your Brand

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.