<p>Josh answers listener questions about category creation.</p>

<ul><li>What's the difference between doing workshops in-person vs. on Zoom?</li><li>If our company already gained product-market fit, do we need to bother creating a category?</li><li>How does brand design differ for category creators?</li><li>Do you need to validate your new category with customers before launch?</li></ul>

<p>Submit questions and subscribe to our newsletter here: <a href="http://categoryfirst.substack.com/" target="_blank">categoryfirst.substack.com</a></p>

Dave Grow | Lucid

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.