<p>Josh answers listener questions about category creation.</p>

<ul><li>Is category creation just a marketing fad?</li><li>What's the criteria for a good cateogry name?</li><li>Can we be successful if analysts keep putting us in the wrong category?</li></ul>

<p><a href="http://categoryfirst.substack.com/" target="_blank">categoryfirst.substack.com</a></p>

Q&A: Product-Market Fit is Not Enough

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.