<p>Josh answers listener questions about category creation.</p>

<ul><li>What's your favorite kind of CEO to work with?</li><li>Would you ever reccomend a company not do category design?</li><li>Is brand design and advertising different for category creators?</li></ul>

<p>Submit questions and subscribe to our newsletter here: <a href="http://categoryfirst.substack.com/" target="_blank">categoryfirst.substack.com</a></p>

Q&A: Is Category Creation a Fad?

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.