Josh talks to Michael Jeter, creative director at Zapier.

Michael shares his process for leading Zapier through a major strategic and visual redesign. Some highlights:

• The one thing every business person must know about brand design.
• Michael’s process for curating a creative brief that leads to better work.
• The evolution of design in tech.
• Creating brands that business people and creatives both dig.
• Redesigning Zapier’s brand in, amazingly, 3 weeks.

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