<p>Josh answers listener questions about category creation.</p>

<ul><li>How do you measure the success of a category launch?</li><li>What's the relationship between a campaign line and a category name?</li><li>Is a category launch more effective when paired with a rebrand?</li></ul>

<p>Submit questions and subscribe to our newsletter here: <a href="http://categoryfirst.substack.com/" target="_blank">categoryfirst.substack.com</a></p>

Michael Jeter | Zapier

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.