<p>Josh answers listener questions about category creation.</p>

<ul><li>What’s the difference between category design and brand design?</li><li>Why do startups undergo category design shortly before their IPO?</li><li>Our category launch didn’t have the impact we hoped for. And our CEO doesn’t understand their new category. Where do we go from here?</li></ul>

<p>Submit questions and subscribe to our newsletter here: <a href="http://categoryfirst.substack.com/" target="_blank">categoryfirst.substack.com</a></p>

Q&A: Don't Half-ass Your Category Launch

Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&amp;A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.