In this episode, Richard explored the various frameworks that dealerships should be conscious of to understand and empathise with their customers as they guide them along their purchasing processes. Here's what you're in for: An in-depth explanation of the timelines that customers' experience from the trigger moment to the final purchase decision. This timeline gives you an understanding of the customer's context, their thoughts and their anxieties as they move through the buying journey. A run-through of the various forces that a customer may encounter as they are pushed or pulled towards the acquisition of a new vehicle, along with how these forces impact their final buying decision.The importance of using these tools. They aren't just to understand the customer to get them into a new vehicle. It is a way to build trust and loyalty so that they will choose to return to you the next time they need a new vehicle.With these tools, we hope you can spend some more time understanding the customer so that you put them in a vehicle that suits their needs. 🚗__________With our hosts' wealth of knowledge and undeniable passion for the automotive industry, you can be sure to expect all future episodes to be loaded with in-depth discussions on industry topics and trends that are worth your time. 🛣Whether you prefer reading or listening, we've got you covered! This episode is available as a podcast and blog post, allowing you to choose the format that suits you best. 🎙 Apple Podcasts: https://podcasts.apple.com/us/podcast...🎙 Spotify: https://open.spotify.com/show/0JeZLi5...Get buyers confident to pay the best price when you list on DealersOnline. Validate you vehicle with CarFling : https://www.carfling.me/______________Follow our other accounts get the full CarFling experience:• Facebook - https://www.facebook.com/profile.php?...• Twitter - https://t.co/xOYgf8f6l1• Instagram - https://www.instagram.com/carfling.me/• LinkedIn - https://www.linkedin.com/company/carf...• TikTok - https://www.tiktok.com/@carfling?_t=8..._________Subscribe to CarFling's YouTube: https://www.youtube.com/@carfling

In this episode, Richard helps viewers gain a better understanding of vehicle valuation on auction. Here's what you're in for: Understanding both sides to the sale of a vehicle: the relative position of buyers and sellers, and how this affects the prices that vehicles fetch on auction (considering not only what the buyer is willing to pay, but also what the seller is willing to accept).The mental tools that help people think better about the valuing of used cars (ZOPA - the Zone Of Possible Agreement; and BATNA - the Best Alternative To a Negotiated Auction).How new & powerful technologies (specifically AI-based) are going to play out in the world of used car pricing.We hope this helps answer any questions you have about selling vehicles on auction 🚗👉📚 Link to Negotiauction: https://www.amazon.com/Dealmaking-Strategy-Negotiauctions-Guhan-Subramanian/dp/0393339955__________With our hosts' wealth of knowledge and undeniable passion for the automotive industry, you can be sure to expect all future episodes to be loaded with in-depth discussions on industry topics and trends that are worth your time. 🛣Whether you prefer reading or listening, we've got you covered! This episode is available as a podcast and blog post, allowing you to choose the format that suits you best.Get buyers confident to pay the best price when you list on DealersOnline. Validate you vehicle with CarFling : https://www.carfling.me/______________Follow our other accounts get the full CarFling experience:✍️Blog📸 Instagram.💻 Facebook.🖥 Linkedin.📹 Youtube.📱TikTok______________

In this special edition episode Rich takes you through how our partners, DealersOnline, revolutionised the second-hand car industry in South Africa!  DealersOnline is South Africa's largest network of professional car buyers.Connecting buyers and sellers through one online platform, they changed the way that used cars were traded in South Africa. With CarFling, this previously closed marketplace is now open to consumers. Helping you beat the middlemen, bank the margin and maximise when selling your car.Their marketplace is the most crucial step in our sales process, so follow along if you wish to learn more about how they help us help you sell your vehicle! 🚘Here's what you're in for:The functional & emotional considerations of vehicle purchasingWhat out vehicle says about our identityThe next generation of vehicles (EVs) & their differences (?)The need for a more efficient & effective inter-dealership network structureBuilding trust & transparency within this ecosystemE-Hailing & vehicle lifecyclesThe potential for manufacturers to consider specialised, modular vehicles for E-Hailing - and would it work in SA?__________With our hosts' wealth of knowledge and undeniable passion for the automotive industry, you can be sure to expect all future episodes to be loaded with in-depth discussions on industry topics and trends that are worth your time. 🛣Get buyers confident to pay the best price when you list on DealersOnline. Validate you vehicle with CarFling : https://www.carfling.me/______________Follow our other accounts get the full CarFling experience:✍️Blog📸 Instagram.💻 Facebook.🖥 Linkedin.📹 Youtube.📱TikTok_________

In this episode of CarFling Asks, William Millers sits down to share some insights on his 30+ year career in the automotive industry. You'll get the inside scoop into his trade secrets, helpful advice for car salesman and important founder tips. Also explored 👇Tips to being a successful salesman.The difference between selling used cars and selling new cars.The low-down on structuring a deal.What it takes to make money on used cars.The core skill sets of an entrepreneurial trader.With our hosts' wealth of knowledge and passion for the automotive industry, you can expect future episodes to be packed with in-depth discussions on current industry topics. 🛣Make sure to follow us for further breakdowns and insights from our discussions on our....✍️Blog📸 Instagram.💻 Facebook.🖥 Linkedin.📹 Youtube.

In this week's episode of CarFling Asks, William Millers sits down to share some insights on salvage vehicles in the South African market. 🚘🛠Understand why Will warns us that "if a deal looks too good to be true, it probably is" - a trap too many of us have fallen into in the past.The conversation also covers:How written-off vehicles make their way back into the market.What you can do to spot accident damage and see into a vehicle's historyWhy there seem to be more and more of these vehicles on our roads.With our hosts' wealth of knowledge and passion for the automotive industry, you can expect future episodes to be packed with in-depth discussions on current industry topics. 🛣Make sure to follow us for further breakdowns and insights from our discussions on our....✍️Blog 📸 Instagram. 💻 Facebook. 🖥 Linkedin. 📹 Youtube.