In this episode, Richard explored the various frameworks that dealerships should be conscious of to understand and empathise with their customers as they guide them along their purchasing processes.
Here's what you're in for:
- An in-depth explanation of the timelines that customers' experience from the trigger moment to the final purchase decision. This timeline gives you an understanding of the customer's context, their thoughts and their anxieties as they move through the buying journey.
- A run-through of the various forces that a customer may encounter as they are pushed or pulled towards the acquisition of a new vehicle, along with how these forces impact their final buying decision.
- The importance of using these tools. They aren't just to understand the customer to get them into a new vehicle. It is a way to build trust and loyalty so that they will choose to return to you the next time they need a new vehicle.
With these tools, we hope you can spend some more time understanding the customer so that you put them in a vehicle that suits their needs. 🚗
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With our hosts' wealth of knowledge and undeniable passion for the automotive industry, you can be sure to expect all future episodes to be loaded with in-depth discussions on industry topics and trends that are worth your time. 🛣
Whether you prefer reading or listening, we've got you covered! This episode is available as a podcast and blog post, allowing you to choose the format that suits you best.
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🎙 Spotify: https://open.spotify.com/show/0JeZLi5...
Get buyers confident to pay the best price when you list on DealersOnline. Validate you vehicle with CarFling : https://www.carfling.me/
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