Dave Hardisty, Associate Professor of Marketing and Behavioural Science at UBC Sauder School of Business. As a co-founding member of UBC Decision Insights for Business &amp; Society (UBC-DIBS), Dave Hardisty is a great example of the intersection that we call BI — he conducts Behavioural and Decision Science research using rigorous experimental methods and data analysis to tackle pressing problems, like the climate crisis. Dave and I chat about one of his recent projects encouraging energy-efficient purchases; Dave also discusses the challenges, rewards, and ethical considerations of working with data.

Context Is Crucial When SHIFTing Behaviour for Good (Episode 12)

Join host Kirstin Appelt, Research Director of UBC Decision Insights for Business &amp; Society (UBC-DIBS), as she interviews Behavioural Insights enthusiasts and experts from BC and beyond to explore:&nbsp;how BI is being used to tackle societal and planetary challenges,&nbsp;how BI skills are used across sectors,how BI intersects with other fields,&nbsp;how to conduct BI projects,&nbsp;and how BI is advancing with new research.Liner notes: Calling DIBS is recorded and edited on the traditional, ancestral, and unceded territory of the xwməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh). Calling DIBS is edited by Rishad Habib, Siobhan Cook, Isabella Jaramillo, Parnian Ashrafi, Kashish Khatri, and Kirstin Appelt. Intro and outro music are excerpts from “resonance” by airtone (2020; http://ccmixter.org/files/airtone/61321), licensed under Creative Commons Attribution Noncommercial (3.0).&nbsp; New episodes are posted regularly September-May.&nbsp;