Dilip Soman, Professor of Marketing, Canada Research Chair in Behavioural Science and Economics, and Director of Behavioural Economics in Action at Rotman. Dilip Soman has been instrumental in advancing the practice of BI in Canada. He shares his journey to behavioural science, how he’s encouraging people to distinguish good and bad uses of BI, how academics and practitioners can work together, and where he hopes BI in Canada focuses over the next few years.

Energy-Efficient Lightbulbs and Lightbulb Moments in Data Analysis (Episode 10)

Join host Kirstin Appelt, Research Director of UBC Decision Insights for Business &amp; Society (UBC-DIBS), as she interviews Behavioural Insights enthusiasts and experts from BC and beyond to explore:&nbsp;how BI is being used to tackle societal and planetary challenges,&nbsp;how BI skills are used across sectors,how BI intersects with other fields,&nbsp;how to conduct BI projects,&nbsp;and how BI is advancing with new research.Liner notes: Calling DIBS is recorded and edited on the traditional, ancestral, and unceded territory of the xwməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh). Calling DIBS is edited by Rishad Habib, Siobhan Cook, Isabella Jaramillo, Parnian Ashrafi, Kashish Khatri, and Kirstin Appelt. Intro and outro music are excerpts from “resonance” by airtone (2020; http://ccmixter.org/files/airtone/61321), licensed under Creative Commons Attribution Noncommercial (3.0).&nbsp; New episodes are posted regularly September-May.&nbsp;