Meghan Martin, Regional Immunization Leader working in Population and Public Health. Meghan Martin discusses how the intersection of behavioural science and public health draws on the longstanding public health mantra: "make the healthy choice the easy choice". Meghan shares recent examples of how BI is influencing public health practice, including work on the pandemic response, legal substances, and childhood immunizations. She also talks about opportunities ahead, including reducing sludge ...
May 15, 2024
28 min
Stephanie Papik, the Moose Hide Campaign Society’s Director for the Public Service. Stephanie Papik returns to share how we can work together to simultaneously Indigenize behavioural science and use Indigenized behavioural science to tackle issues impacting Indigenous peoples. Stephanie discusses the power of two-eyed seeing and the ABCDE framework, which encourages us to consider our Assumptions, who we've left Behind, who've we Consulted, what's the Data, and are the outcomes Equitable? Vis...
May 1, 2024
27 min
Lindsay Miles-Pickup, Methods Specialist with the BC Behavioural Insights Group (BC BIG).In part two of this two-episode series inspired by Michael Hallsworth's "Manifesto for Applying Behavioural Science", Lindsay Miles-Pickup and I continue our conversation about the evolution of the practice of behavioural insights. In this episode, Lindsay walks us through a recent BC BIG project on active transportation to illustrate how BI can be used as a lens and why it's important to take humility to...
Apr 17, 2024
24 min
Lindsay Miles-Pickup, Methods Specialist with the BC Behavioural Insights Group (BC BIG).In part one of this two-episode series inspired by Michael Hallsworth's "Manifesto for Applying Behavioural Science", Lindsay Miles-Pickup returns to the podcast to talk about how the practice of behavioural insights is changing and improving. Lindsay uses a recent project with BC Transplant on organ donation to illustrate how BC BIG has evolved how they scope projects, design evaluations, and analyze and...
Apr 3, 2024
36 min
Ammaarah Martinus, Senior Program Office at UNESCO MGIEP.Ammaarah Martinus has applied BI in large organizations based in South Africa and India. Ammaarah shares how starting small, but strong helps build the necessary BI appetite and awareness for project success. She also shares other key requirements for rewarding BI project partnerships, including having unlike minds at the table, being willing to learn from and about each other, and sharing the same definition of success.
Mar 20, 2024
39 min
Meera Paleja, Program Head for Investor Research and Behavioural Insights at the Ontario Securities Commission.Over the last decade, Meera Paleja has worked in academia, management consulting, and different levels of government. Drawing on her diverse experiences, Meera shares a high-level look at BI in Canada and walks us through the similarities and differences in BI challenges and methods across organizations and sectors. We also talk about the benefits of bringing BI academics and practit...
Mar 6, 2024
35 min
Jordyn Hrenyk, Michif researcher & PhD candidate at Simon Fraser University. Jordyn Hrenyk uses her background in strategy and entrepreneurship to study behaviour, business, and society at both the micro and macro levels. Jordyn's research portfolio questions a variety of implicit and explicit assumptions, such as how values are communicated through everyday business decisions, how entrepreneurs impact one another and create market norms, how business concepts are taught, and who can lear...
Feb 21, 2024
39 min
Brett Cloutier, Senior Research Manager at ATB Financial.From the BI perspective, personal finance is a classic example of an intertemporal choice problem where spending tomorrow depends on planning and saving today. Brett Cloutier is a UX/CX researcher who has added this type of BI lens to his work exploring barriers and solutions for financial planning. We talk about the importance of financial plans, areas of opportunity for BI, and the value of using qualitative research to complement qua...
Feb 7, 2024
27 min
Britt Titus, Behavioral Insights Lead with the International Rescue Committee (IRC).Britt Titus applies BI to wicked problems in humanitarian settings around the world. These problems and settings require modifications to the standard BI approach to problem-solving. Britt walks us through how her team at the IRC has expanded the problem scoping phase to spend time: (1) validating assumptions with a variety of involved parties and (2) identifying leverage points that maximize impact and feasib...
Jan 24, 2024
48 min
Craig Hutton, Senior Behavioural Scientist with the BC Behavioural Insights Group (BC BIG).In a great BI project, the behavioural and decision sciences provide the questions and data science provides the tools to answer those questions. As someone who is both a data scientist and a behavioural scientist, Craig Hutton is the ideal person to talk us through similarities, differences, and complementarities between these fields. Craig also shares best practices for managing, analyzing, and commun...
Jan 10, 2024
44 min
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