Calling DIBS
Calling DIBS
Kirstin Appelt
The Evolving Practice of Behavioural Insights (Episode 78)
36 minutes Posted Apr 3, 2024 at 3:00 pm.
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Lindsay Miles-Pickup, Methods Specialist with the BC Behavioural Insights Group (BC BIG).

In part one of this two-episode series inspired by Michael Hallsworth's "Manifesto for Applying Behavioural Science", Lindsay Miles-Pickup returns to the podcast to talk about how the practice of behavioural insights is changing and improving. Lindsay uses a recent project with BC Transplant on organ donation to illustrate how BC BIG has evolved how they scope projects, design evaluations, and analyze and interpret the resulting data.