205. How to Grow on YouTube in 2026: Sean Cannell’s Strategy for Business Owners from Call Her Creator with Katelyn Rhoades

Call Her Creator with Katelyn Rhoades

Katelyn Rhoades

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205. How to Grow on YouTube in 2026: Sean Cannell’s Strategy for Business Owners

1 hour 5 minutes Posted Oct 20, 2026 at 6:30 am.

Meet Sean Cannell: From small-town college dropout to YouTube entrepreneur.

Do you really need a personal brand to grow a successful business?08:45 How to build your online presence when you hate being on camera.

YouTube vs. Instagram: Where should business owners focus their energy?

When to expand onto YouTube and build a brand that lasts.

How to get more mileage out of the content you're already creating.

Where to start with YouTube and video podcasting.

Sean's 3-part formula for creating videos people actually watch.

How to use AI and video trailers to improve your audience retention.

Is a professional recording studio worth the investment?

Simple camera, lighting, and branding upgrades to improve your videos.

Sean's unexpected journey from troubled teenager to video creator.

How to use YouTube to attract your first paying clients.

The power of learning by doing, even when you're starting from scratch.

How adversity and an unexpected opportunity led to Think Media.

Building a side hustle while working a full-time job.

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You don't need millions of followers to turn YouTube into one of your biggest business growth tools! But with YouTube's algorithm changing, you NEED to know what's actually working to get your content in front of the right people. I'm sitting down with Sean Cannell, CEO of Think Media, bestselling author of YouTube Secrets, and YouTube expert with over 4 million subscribers, to break down how to grow your visibility, attract potential customers, and create videos people actually want to watch. Sean is sharing his formula for hooking viewers, how AI is changing the way YouTube recommends your content, and the smart ways to build your online presence even if you hate being on camera. Plus, we're getting into his incredible journey from college dropout and Red Robin employee to building a massive media business, including the unexpected opportunities that started with making videos for just 13 kids. Whether you're starting from zero or ready to take your content to the next level, this episode is PACKED with strategies you can start using right now!

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

Resources + Links

Get your copy of Sean’s book YouTube Secrets HERE

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Sean on YouTube: Think Media

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