This episode of the Business Millennials podcast focuses on the differences between maintenance marketing versus growth marketing for a business. Co-hosts Safa & Ashley explain that maintenance marketing involves keeping your current client base happy but not necessarily gaining new clients or growing revenue. It provides more comfort and less stress. Growth marketing, on the other hand, involves strategically and intentionally investing time, money, and effort into scaling your business to the next level. This often requires bringing on more team members, implementing new systems and processes, dealing with growing pains and discomfort, having hard conversations, and being open to feedback from experts. The hosts emphasize that business owners need to decide whether they want maintenance or growth, as you can't have the comforts of maintenance with the results of rapid growth. The key is being strategic and intentional, whether you choose to stay small or scale up. Bringing on knowledgeable managers and advisors is crucial to take in objective expertise.Key Topics:1:16 Alternatives between doing marketing yourself and hiring someone1:27 Benefits of strategy calls for getting expert input over time1: 52 Importance of setting timelines when doing it yourself 2:31 Strategy calls help provide accountability4: 18 Hard for business owners to strategize while managing day-to-day5: 12 Consultants provide an objective perspective6:42 Consultants tell you hard truths you need to hear 10: 13 Doing right by the client even when it's uncomfortable15: 31 Need for department heads and managers as you scale16:31 Hiring people smarter than you20:28 Humility and receiving feedback as a CEO 23: 55 Jeff Bezos has advisors and listens to them24:04 Key takeaways about systems, processes and being receptive24: 39 Deciding between maintenance or growthEpisode link & contact infoShareable Episode linkEmail: [email protected] us on Instagram:          @ashleydreager          @itssafaharrisWork with Us

This episode of The Business Millennials podcast with co-hosts Safa and Ashley is part two of a three-part series on growth marketing. They discuss the difference between growth marketing and maintenance marketing. They explain that growth marketing focuses on sustainably expanding a business to achieve long-term goals, while maintenance marketing aims to preserve the status quo. The hosts emphasize the importance of first identifying your "why" and business vision before ramping up marketing efforts. They also stress laying the operational foundation including systems, processes and capacity to handle increased demand. Jumping into growth marketing too fast without these pieces in place can actually damage quality, satisfaction and sustainability. Key Topics:1:11 Laying the Groundwork for Growth12:04 Dangers of Putting Marketing Before Operations17:57 Pushing through the Growing Pains23:25 Strategies for Sustainable Business GrowthEpisode link & contact infoShareable Episode link Email: [email protected]  Follow us on Instagram:                     @ashleydreager                     @itssafaharrisWork with Us

In this episode of The Business Millennials podcast, co-hosts Safa and Ashley kick off a three-part series on growth marketing. They define growth marketing as focusing on the sustainable expansion of a business to achieve long-term goals around things like revenue, company structure, and the owner's vision. Growth marketing tactics may include developing new revenue streams, restructuring teams, or optimizing operations to better support scaling up. This differs from "maintenance marketing" which aims just to sustain a business's current level of performance. Effective growth marketing starts with identifying the business owner's "why" and specific goals for wanting to grow. It also requires laying the right operational foundation and structures first, before ramping up marketing activities. Otherwise ramping up marketing without the operational capacity to handle increased demand can actually hurt quality, customer satisfaction, word of mouth and overall sustainability.Key Topics:0:58 Parenting Lessons8:23 Defining Growth Marketing11:08 Difference Between Growth and Maintenance Marketing14:33 Importance of Vision and Goals17:02 Operational Capacity is Key18:43 Avoiding Common PitfallsEpisode link & contact infoShareable Episode linkEmail: [email protected] us on Instagram:           @ashleydreager          @itssafaharrisWork with Us

In this trailer for the Business Millennials podcast, hosts Safa and Ashley provide a sneak peek at some highlights from upcoming episodes. They share clips discussing topics like parenting and difficult conversations with kids, the difference between growth marketing and maintenance marketing, understanding client goals, ethical business practices when scaling, and building sustainable, long-term business growth.Key Topics:Parenting & Setting Examples for Kids [1:00]Difference Between Growth & Maintenance Marketing [1:30]Importance of Understanding Client Goals [1:45]Avoiding Unethical Practices When Scaling [2:15]Building Sustainable Business Growth [2:30] Show Launch Date:The Business Millennials Podcast launches on February 14th on Spotify and Apple Podcasts.Subscribe so you never miss an episode!Episode link & contact infoShareable Episode linkEmail: [email protected] us on Instagram:           @ashleydreager          @itssafaharrisWork with Us