Show notes
In this episode of The Business Millennials podcast, co-hosts Safa and Ashley kick off a three-part series on growth marketing. They define growth marketing as focusing on the sustainable expansion of a business to achieve long-term goals around things like revenue, company structure, and the owner's vision. Growth marketing tactics may include developing new revenue streams, restructuring teams, or optimizing operations to better support scaling up. This differs from "maintenance marketing" which aims just to sustain a business's current level of performance. Effective growth marketing starts with identifying the business owner's "why" and specific goals for wanting to grow. It also requires laying the right operational foundation and structures first, before ramping up marketing activities. Otherwise ramping up marketing without the operational capacity to handle increased demand can actually hurt quality, customer satisfaction, word of mouth and overall sustainability.Key Topics:0:58 Parenting Lessons8:23 Defining Growth Marketing11:08 Difference Between Growth and Maintenance Marketing14:33 Importance of Vision and Goals17:02 Operational Capacity is Key18:43 Avoiding Common PitfallsEpisode link & contact infoShareable Episode linkEmail: [email protected] us on Instagram: @ashleydreager @itssafaharrisWork with Us