Will Critchlow interviews Jes Scholz, Group CMO at Ringier.Jes has one of the most complicated CMO jobs I know off, with responsibilities spanning verticals, brands and markets. I’ll let her describe it because I don’t even know the full extent of it all.She has an extremely strong SEO background, and has worked her way up to the group leadership level in a large organization. I have learned a lot from her writing and conference talks on SEO (including sharing a stage with her at SearchLove), but I’ve never had the chance to quiz her on leadership and management topics so it was a real pleasure to be able to do that.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow interviews Cian Weeresinghe, Chief Marketing Officer at Wise.I’ve actually known Cian since college, but it took us a little while to realise we had both ended up in internet marketing. Cian first got into digital at eBay - as one of a cohort of incredibly talented folks in the UK digital industry. That cohort are now scattered doing interesting things around the UK startup scene.More recently, he ran growth at the Guardian after their massive domain migration in 2013, was CMO at cool travel company Secret Escapes, and is now CMO at Wise - formerly known as TransferWise - I guess he just can’t avoid being suckered in by big domain moves. I hope you enjoy my conversation with Cian.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow interviews Lisa Schneider, award-winning Chief Product Officer and co-founder at Cingo, which is working to close the gap between estate planning and execution.Lisa and I first worked together when she was Chief Digital Officer at Merriam Webster. She is a visionary leader who has proven unusually capable of defining and capturing missions that inspire and direct teams and products. At Merriam Webster, that included considering the question "what's the mission of a dictionary?" and coming up with answer that worked in the digital age. I always love catching up with Lisa and I hope you enjoy listening to our conversation and our discussion of our shared love of the English language as much as we enjoyed having it.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Will Critchlow interviews Kieran Flanagan, SVP Marketing at HubSpot.Kieran started out in SEO, and has deep channel expertise. At HubSpot he has done many things including being part of founding HubSpot’s international business and at times leading 200-person strong team. He’s now the Senior Vice President of marketing and he’s exactly the kind of person we want to be bringing on this podcast because he has everything from detailed hands-on experience to stories of executive leadership and the understanding of what it takes to report right to the top of a large and successful organisation.This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.

Hear from Will Critchlow, the host of the Business Class Lounge, about his vision for the show, what he wants to learn from interviewing marketing leaders, and why he's starting a podcast. Listen to snippets of the first couple of interviews with Kieran Flanagan, SVP Marketing at HubSpot, and Lisa Schneider, CPO at Cingo and former Chief Digital Officer at Merriam Webster.This trailer is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.If you like the sound of the podcast, add the feed to your podcast app if you haven't already, and if you know anyone who you think would enjoy the conversations, please do recommend it to them.You can email us at [email protected] to discuss anything you hear on the show. Hosted on Acast. See acast.com/privacy for more information.