Racheal catches up with George Frost, founder of the fastest-growing rum brand in the UK. Find out what it takes to go against all trends and stick with an idea you believe in, how to build authentic brand partnerships that go way beyond a paid promotion, and why it’s essential to get your pricing right from day one. This is one for the rum lovers! Building Liquid is The Podcast about startups and challenger brands in the drinks space.
Mar 21, 2023
40 min
Racheal catches up with Laura, Co-founder of the incredible boxed wine brand Laylo. Find out why launch timing counts, how the marketing landscape has changed and what it means to be busy vs effective. Building Liquid is The podcast about drinks startups and challenger brands.
Mar 14, 2023
36 min
Racheal heads back to her family’s homeland in Fermanagh to talk to Joe McGirr, founder of Boatyard Distillery. Hear how Joe built the distillery from the ground up, why the support of friends, family and the community in Fermanagh has been essential to success and how taking the small, sometimes difficult steps to be more sustainable are an essential part of the Boatyard story. Recorded IRL, with a Dec’s Martini in hand! Building Liquid tells the stories of startup and challenger drinks brands.
Mar 7, 2023
42 min
Racheal catches up with Rob to chat about taking his and Co-founder Sam’s love of food and drink, and turning it into the fastest growing RTD cocktail brand on the market. Find out why it’s actually more important to prepare for success than failure, how and why they pivoted from a swanky single serve Old Fashioned to a mass market quality canned product, and how to manage growing your team from being just Founders to a whole squad. You’ll want to get an Espresso Martini on the go for this one!
May 8, 2022
32 min
Racheal catches up with Bethan to talk about starting a brand from your kitchen, when you know it’s time to dive in fully and how owning that direct-to-consumer relationship can be extremely powerful.
Apr 28, 2022
37 min
Racheal catches up with Vishal, Co-founder or Sollasa Drinks. They chat about creating an entirely new category, winning hearts and minds in the on-trade and how to balance a day job, a young family and a side hustle.
Apr 20, 2022
38 min
Racheal catches up with Tom who is the founder of Rockstar Spirits to talk all things viral brand, making PR last longer, a successful Dragons Den bid and how thrive as a one man band. This one will make you thirsty!
Apr 13, 2022
32 min
Racheal catches up with Jon (who was dialling in on Mexican Wi-Fi, so please excuse the slightly dodgy audio) to talk about how he turned a passion for Mezcal into the first pop-up Mezcal bar in London. We chat about turning that initial pop-up into a fully-fledged subscription service, what it means to be successful and how the Sin Gusano Project is giving back to the people producing Mezcal. This one is also a really good lesson for anyone who wants to learn more about about this fascinating spirit!
Apr 6, 2022
34 min
Racheal catches up with Spencer Matthews from CleanCo to talk all things alcohol-free. They talk about the power of iteration, how to raise big sums of money and cracking that all-important first listing.
Mar 30, 2022
41 min
Racheal catches up with Annabel, founder of the magical Nc’Nean Organic Scotch Whisky. They talk all things sustainability, what it takes to gain BCorp status and how they managed to create such a silky smooth whisky at such a young age.
Mar 30, 2022
34 min
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