Building Beast Brands with Authentic Rob G
Building Beast Brands with Authentic Rob G
Robert Genovesi
Welcome to the Building Beast Brands podcast with Authentic Rob G. A Beast Brand is a business that stays true to itself by amplifying its story and unique offering in a cohesive way which attracts their ideal customer and creates raving fans.
Personality Branding with Danielle Hughes
Danielle Hughes is a writer and content creator helping people find their "Personality Brand". Her company, More Than Words marketing focuses on working with people to find their brand's true voice, essential to building a strong brand.
Mar 25, 2020
51 min
The Podcast Returns!
I’m back after a short time away! But a lot as happened so play it now to find out what I've been up to!
Nov 7, 2019
25 min
The Process IS The Shortcut
Many times the client will attempt to lead the process and if you relinquish control it won't be long before the project goes off the rails. It's YOUR process and they don't know how it's supposed to go. Don't fall into this trap. Here's how.
May 10, 2019
14 min
Power Of Branding-Nike and Tiger
The 23-year partnership between these two mega-brands illustrates that the power of branding can help a business endure, even through negative situations.
Apr 26, 2019
25 min
Getting Your Price And The Client Loving You For It
Lowering your price does not always mean you win, even if you get the project. In this episode we'll talk about getting your price AND earning the client's respect and confidence.
Apr 19, 2019
26 min
Staples Rebranded-Boon or Bust?
Office supplies giant Staples has recently re-branded in attempt to stay relevant in a quickly changing business landscape. This episode discusses what they did and their potential for future success. Did they beast it, or did they blow it? 
Apr 10, 2019
20 min
Make Your Website Work For You
A potential client said to me, "I just want my website to be informational. I'm not selling anything." Really? Who has a business that isn't selling anything? If your website isn't selling, why even bother? Here's why.
Apr 3, 2019
8 min
Traveling Two Paths
Are you building a business while working a job? Are you going down two roads at the same time? This episode is for you.
Mar 19, 2019
55 min
How to Control Your Online Reputation
Part of a strong brand is the reputation that accompanies it. What people see about your brand online can be controlled. 
Mar 16, 2019
23 min
Why Likes Don't Equal Success In Anything
Peoples opinions should never factor in to evaluating a business idea or creative design. Learn more about it today.
Mar 12, 2019
26 min
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