Building Beast Brands with Authentic Rob G
Building Beast Brands with Authentic Rob G
Robert Genovesi
Staples Rebranded-Boon or Bust?
20 minutes Posted Apr 10, 2019 at 1:21 am.
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Office supplies giant Staples has recently re-branded in attempt to stay relevant in a quickly changing business landscape. This episode discusses what they did and their potential for future success. Did they beast it, or did they blow it?