Dave Aron is a marketing professor and director of the graduate programs of the Dominican University in Chicago. Dave and I discuss if plan A would really work when you have a plan B to lean on. While Dave says that there isn’t a magic formula for marketing, there might be something else.

Bridging is a Podcast, hosted and produced by Özlem Özkan. She is the author of the book "The Student", an entrepreneur, freelancer, coach, and teacher. 

You can find out more about Özlem via her book "The Student", Instagram, Linkedin, Website, and Youtube Channel

Bringing you Bridging Podcast takes us hundreds of hours each month. If you find any joy and inspiration in what we create, please consider supporting us on Patreon with a recurring monthly donation of your choosing.