Dave Aron is a marketing professor and director of the graduate programs of the Dominican University in Chicago. Dave shares with us his teaching of marketing and how marketing is connected to human psychology. He explains why your target audience isn’t everybody but only the people that you can help the most. 

Bridging is a Podcast, hosted and produced by Özlem Özkan. She is the author of the book "The Student", an entrepreneur, freelancer, coach, and teacher. 

You can find out more about Özlem via her book "The Student", Instagram, Linkedin, Website, and Youtube Channel

Bringing you Bridging Podcast takes us hundreds of hours each month. If you find any joy and inspiration in what we create, please consider supporting us on Patreon with a recurring monthly donation of your choosing.