Ready to boost your visibility online? Public Relations isn’t just for massive companies. It’s for small businesses like you and me, too. Today, Courtney Love Gavin is teaching us how to use PR to grow our visibility in as little as 10 minutes per day. These strategies are rock solid.
We also dive into things like pitching yourself for podcasts, SEO, press kits, website design, and so much more. It’s a rock solid interview, and I’m also going to be using these strategies she’s teaching alongside all of you!
What You’ll Learn:
- How to align your business goals with your PR strategy and why not all PR is “equal” in your business
- How to find out who influences your audience and how to start engaging them
- How “stranger danger!” applies to your PR strategy
- How to know what stories you can share will make an impact from a PR perspective
- How PR and a solid SEO strategy go hand in hand and my example of this in my business
- How your website plays a HUGE role in your PR strategy
Who’s Courtney? Here’s a little bit about our guest today! Courtney Love Gavin is an award-winning PR professional. She worked in the corporate PR world for 17 years before launching her creative business and transitioning to working with female entrepreneurs. Courtney is the creator of Who’s That Housewife?! — a game for Real Housewives and Bravo fans. Today, Courtney teaches her clients how to rapidly create visibility that builds trusted, sustainable brands. Her PR expertise has been praised by Forbes, Fast Company, BuzzFeed & People. And, she has worked with big brands like Nordstrom, Adobe, Dream Works, Netflix, Google, and HP. to name a few! Courtney lives in Santa Monica, CA with her rescue dog Chandler Bing!
Get the show notes and any links mentioned in today’s episode here: https://elizabethmccravy.com/63