334: What Motherhood Taught Me About Business (The Business Mom Episode I Wish Someone Had Given Me)
About two or three months after my first son was born, I looked at my husband and said: "I literally cannot do my business and motherhood at the same time." I meant it. I was overwhelmed, so in love with this tiny human, and I genuinely just wanted to be a mom. I did not want to think about my business at all. That was almost five years ago. Since then, I've had three kids in four and a half years, never had full-time childcare, and I'm still running the same business I started a decade ago....
Apr 14
38 min
Ten years in business means a lot of lessons learned but it also means a lot of moments I'll never forget. In this episode, I'm taking you on a personal trip down memory lane through 14 of my biggest pinch-me moments from the last decade. Some of these I've never talked about publicly before. Some of them you may have witnessed in real time if you've been a longtime listener. And some of them still make me emotional to this day. From the first time I made a sale while I was sleeping, to findi...
Mar 31
43 min
Ten years ago, I launched my first website, declared myself a business owner, and had absolutely no idea what I was getting myself into. In this episode, I'm sharing the seven things I wish I could go back and tell myself on day one (the lessons I learned the hard way so you don't have to). These are the things that don't always get talked about in the online business world but absolutely should be. I'm getting into the real, unglamorous side of running a business: the mindset shifts, the mon...
Mar 17
32 min
This week I’m back with part two of my 10-year business reflection series. In episode 330, I shared the first five lessons I’ve learned after a decade of running my business, and today I’m continuing the list with five more things that have shaped the way I think about entrepreneurship. Reaching 10 years in business has made me reflect on just how much life, and business, can change over time. When I started, I was newly married, working constantly, and figuring things out as I went. My busin...
Mar 10
25 min
After a two-month break, I'm back, and I'm coming back in a big way. This month, I'm celebrating 10 years in business with a special series, and I could not be more excited to share it with you. In this episode, I'm kicking things off with the first five lessons I've learned across a decade of running a business, generating multiple millions of dollars in revenue, raising three kids, and navigating all the messy, beautiful in-between. These are all real things I've learned from doing the work...
Mar 3
32 min
In this episode, I’m walking you through one simple journal prompt that has the potential to completely shift how you think about the year ahead. This is something I personally do every year on my birthday, and it’s had an incredible impact on my life, my business, and the way I set goals. Instead of getting lost in surface-level resolutions or vague intentions, this exercise helps you zoom out and think about what would truly make the year meaningful (not just at the end of 2026, but d...
Dec 16, 2025
21 min
I’m so thrilled to share today’s episode with you because I brought on someone I deeply admire, my friend Akua Konadu, to teach a special guest training! This one was prepped during my maternity leave and I can't wait to share it with you. Akua hosts two incredible podcasts and is a gifted storytelling strategist, and she is truly one of the most natural interviewers I know. I knew she’d bring something impactful to you… and she absolutely delivers. In this training, Akua takes us behind the ...
Dec 9, 2025
20 min
This week, I’m re-sharing one of the most loved Christmas episodes I’ve ever recorded. It originally aired last year, but so many of you told me how helpful and calming it was during the holiday rush that I knew it deserved a second round. If you’re craving a little more peace and organization this season, or if you’re listening for the very first time, you’re in the right place. In this episode, I’m diving into the practical side of holiday prep: keeping track of gifts, making gatherings eas...
Dec 5, 2025
26 min
In this Christmas episode, I’m sharing two of our family’s favorite faith-centered traditions (that are simple to execute on and have brought a lot of sweetness and meaning into our December). With little ones at home, I’ve learned that the best traditions don’t need to be complicated to make a big impact, and these are ones my kids look forward to all year long. To see pictures of our family traditions, make sure to check out the blog post for this week's episode: https://elizabethmccra...
Dec 2, 2025
22 min
Big changes are coming to the Breakthrough Brand Podcast! In this episode, I’m sharing a personal and business update that’s been months in the making—I’m shifting the podcast to a seasonal format and taking a three-month break from releasing new episodes. But don’t worry, this isn’t a goodbye! To be clear, I’ll still be actively working in my business and the podcast itself is NOT ending. I’ll be back soon with fresh content, and I’m excited to share the reasons behind this shift, how I made...
Feb 25, 2025
47 min
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