In this episode of Breaking Through in Cybersecurity Marketing, Gianna is joined by the VP of Marketing at Spyderbat, Seth Goldhammer. Seth shares his perspective on how and how not to be successful in product marketing, why role clarity is essential when establishing your marketing chain of command, and his excitement in building out marketing programs and functions at a virtual startup. Lastly, Seth gives his advice on how to work alongside strong personalities and shares the story behind his favorite film of all time! Key Takeaways: Links:Stay in touch with Seth on Twitter and LinkedIn, and check out his favorite film, Apocalypse Now, as well as the RACI matrixConnect with Gianna on LinkedIn Connect with Maria on LinkedIn Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society websiteCheck out  Hacker Valley Media and Breaking Through in Cybersecurity Marketing Podcast