In this episode, Maria takes a turn in the hot seat to talk about her favorite subject: improving sales and marketing alignment. Gianna and Maria explore what a healthy sales and marketing relationship looks like, how a combination of communication and incentives can help educate your sales team on the MQL process, and their tips for rolling out an account based marketing strategy. Lastly, Maria takes a moment to gab about her love of food.  Key Takeaways Links:Check out and download Maria's Pipeline Spreadsheet and SLA Template!Connect with Gianna on LinkedIn Connect with Maria on LinkedIn Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society websiteCheck out  Hacker Valley Media and Breaking Through in Cybersecurity Marketing Podcast