In this episode of Breaking Through in Cybersecurity Marketing, Gianna and Maria are joined by CEO and founder of InterQ Research, Joanna Jones. Joanna does a deep dive into the qualitative market research process, why focused market research can take product and services marketing to the next level, and how to leverage your product team to help drive company support buy-in. Lastly, Joanna gives a crash course on focus groups and what you need to get started.  Key takeaways:00.34  BioRead the blog wrap-up and get more resources from this episode hereStay in touch with Joanna Jones on Twitter and LinkedIn, and at InterQConnect with Gianna on LinkedIn Connect with Maria on LinkedIn Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society websiteCheck out Hacker Valley Media and Breaking Through in Cybersecurity Marketing Podcast