In the first episode of Breaking Through In Cybersecurity Marketing, Gianna and Maria are joined by JupiterOne’s self proclaimed “accidental CMO,” Tyler Shields. Tyler shares his three step approach for building out marketing programs at startups, how to establish company culture remotely, setting realistic expectations with internal stakeholders when building community at companies, and why your company is in need of a “talking head.” Lastly, Tyler spills the beans on the true mastermind behind his Yeti swag and the current marketing models and platforms he’s engaging in.   Key takeaways: See photos of Tyler’s favorite swag, a list of the tools mentioned on this episode, and get the episode transcript here  Stay in touch with Tyler on Twitter and LinkedIn, and JupiterOneConnect with Gianna on LinkedIn Connect with Maria on LinkedIn Follow the Cybersecurity Marketing Society on Twitter or learn more at the Cybersecurity Marketing Society websiteCheck out more from Hacker Valley Media and Breaking Through in Cybersecurity Marketing Podcast