Hair we go again. It’s new episode time and this week’s featured brand is Billie—who makes ‘razors designed for womankind’ as well as other everyday essentials. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work sharpening up some smooth, creative concepts for  Billie (including, of course, some hilarious flops). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm.

Wake up sleepyheads: this week’s new episode is the opposite of a snoozefest. It features a brainstorm from the vault (January 2021) where we performed a 10-minute slumber party (okay, real-time ideation) for Casper but with a freshly-recorded recap intro. If you’ve been following along with us for a bit, you likely saw the video and graphics roll through back then, but we wanted to revisit the brainstorm and share some insights on why we did what we did, what we liked/disliked, and how it landed us a fun naming project with a new ice cream brand.

Are you sitting down? Are you comfortable? Good. Go ahead and put your feet up for an episode as relaxing as our featured brand itself. Okay, maybe the episode is more entertaining than relaxing but, just let us have this segue. This week we let our brains cozy up to Burrow—the ‘luxury for real life’ couch company. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work on creative concepts for Burrow that are worthy of a standing (or seated in this case) ovation. The episode kicks off with our “game tape” recap & insights before we share the highlights from the real-time brainstorm (and a long riff about anklets for some reason). You can head to our Instagram @obedientagency to watch the highlight reel video and see the spec graphics we designed of some of our favorite concepts (pasted below for your leisure). Fun/alarming fact: we ideated 39 slogans in total during the 20-minute ‘storm.

Ready for some good, *clean*, fun? This week’s brainstorm is from the vault (Fall 2020) where we performed a 10-minute sniff test (okay, brainstorm) for Native. This brainstorm video resulted in us landing a big project with them this January, so we wanted to revisit it and of course, record a game tape intro discussing what it was like hearing from the VP of Marketing after making jokes about ‘Brad Pit’s pits,’ and how the Native project is going so far—including a real-life embarrassing story from our work on their new tagline. The audio isn’t *perfect* because at the time we were just recording via Zoom, and the episode is a shorty because ten minutes go by really quickly. But nevertheless, we perspired, err, persisted.

This episode doesn’t suck, but the brand we feature does. IT’S A STRAW, CALM DOWN. Yep, the brand we ran our mouths about (as the clock ran out, naturally) is Phade—the first marine biodegradable straw derived from earth-friendly canola oil. This sustainable sipper behaves like plastic, but has a total breakdown (in a good way!); biodegrading in nearly any environment. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work stirring up cheers-worthy creative concepts for Phade (including, of course, some hilarious flops). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm.

As the saying goes, it’s 4:20 somewhere. Okay, that’s not a saying but...it is now? For our VERY FIRST episode, we faced off Houseplant: a cannabis company founded by Seth Rogen and Evan Goldberg. They focus on *house* products—decorative, gorgeous ceramic accessories like lighters and ashtrays, as well as (of course) *plant* products—high-quality cannabis. Genius brand name alert, right? Their whole jam is, ahem, elevated products and points of view and they focus a ton of their work towards social impact and education. Is it obvious that we’re fangirls? Cool. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work highdeating creative concepts for them (AKA flying by the seed of our plants). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm.