Hair we go again. It’s new episode time and this week’s featured brand is Billie—who makes ‘razors designed for womankind’ as well as other everyday essentials. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work sharpening up some smooth, creative concepts for  Billie (including, of course, some hilarious flops). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm.

Everyone’s worst nightmare is an empty whiteboard begging for original ideas. But on Can They Brand That? that’s the name of the game. Every episode, creative agency founders Allie LeFevere and Lyndsay Rush face off against a noteworthy brand, set a timer for 30 minutes, and see if they can run their mouths before the clock runs out. Be a fly on the wall as ‘The Bad Girls of Branding’ work hard and play in real-time—showcasing what their clients already know to be true: that there's no creative problem they can’t outwit. A refreshing departure from typical business podcasts, Can They Brand That? shows listeners that with the right creative brainstorm, lightning will strike every time.