On this episode of Branded, Larry and Sara are joined by Aleya Harris to talk about how our energy can impact our personal brand.Aleya Harris, a Bioenergetic Business Coach, combines energy healing with radically authentic business strategy to help entrepreneurs, executives, leadership teams, and thought leaders tell a new story. She is here to help us remember our own spark by looking inside ourselves, turning life into a self-dating game, and navigating the world from a multidimensional perspective.Key takeaways:* How to build an authentic story by clearing limiting beliefs and aligning your energy.* Finding and remembering your purpose, like the little sparks in Disney's Soul.* Larry's unwavering love of salt water taffy.
Aug 8, 2023
29 min
On this episode of Branded, Larry Roberts and Sara Lohse are talking about brand values, guiding principles, and how we incorporate our personal values into our brands. We're defining these concepts for you and talking about our own brand values and how we've used them to shape our messaging. Red Hat Media values innovation and portrays that by staying on top of industry trends and being a sought-out speaker on new technology and AI. Favorite Daughter Media values positivity and opts to work only with companies that have a positive message.Key takeaways:* Consistency in values and ethics is crucial for business owners to build trust and credibility with their audience.* It is counterintuitive to have a brand image that does not align with one's conduct and messaging in different environments.* Entrepreneurial responsibility includes carrying the brand message and values across all aspects of life.* Staying informed and up-to-date through resources like YouTube videos can help establish expertise and meet client expectations.* Trust is built over time by consistently demonstrating values and ethics in business and personal conduct.* Brands evolve over time, and it is important to experiment, find the right mission and vision, and adapt accordingly.* Feedback, testimonials, and reviews from clients are valuable sources of information for improving the brand and understanding its impact.* Analyzing the competition's values can help identify opportunities for differentiation and stand out in the market.* Incorporating creativity, fresh perspectives, and a desire for positive change can make a brand impactful and innovative.* Leveraging the latest tools and techniques in content creation can establish thought leadership and build relationships with customers and the community.
Aug 1, 2023
21 min
We're doing things a little differently on this week's episode of the podcast! Hosts Larry Roberts and Sara Lohse each chose one of our own favorite brands whose values and missions align well with our own.We start with Sara's choice of Cards Against Humanity, a card game company whose branding verges on demarketing, but truly knows its audience and uses its platform to do good for the world. We look at self-deprecating humor as a branding tactic, the use of social movements to promote a company, and the importance of remaining authentic.After, we dive into Larry's choice of LEGO, which to this day is his favorite past-time. Looking at each of LEGO's brand values, we see how clearly they align with the brand experience and how important values like imagination, creativity, and fun are no matter what age we are.Key takeaways:* Self-deprecating humor can make people relatable and can be effectively used by brands to connect with their audience, but if taken too far can have negative effects.* Lego is a brand that embodies values such as imagination, creativity, fun, learning, caring, and quality, which align with the speaker's own values.* Consistency and authenticity are crucial in building a strong brand. Deviating from established values and authenticity can lead to difficulties in maintaining a brand's reach and audience.
Jul 25, 2023
25 min
On this episode of Branded, Larry Roberts and Sara Lohse delve into the world of social media engagement and the power dynamics between platforms and individuals. With Instagram's Threads launching recently, it's a good time to look at growing a brand on social media and navigating different platforms to reach the right audience. We discuss the importance of engaging on social media platforms, highlighting that people want to both engage with others and be engaged with. We explore the power that platforms like Amazon have over individuals and the concerns surrounding the amount of personal data these platforms have access to.Key takeaways:* The importance of engagement on social media: Building a successful brand on social media requires active engagement with your audience. Take the time to respond to comments, start conversations, and tag individuals to foster meaningful connections and build trust.* Choose the right platforms for your brand: Instead of trying to be present on every platform, focus on the ones where your target audience is most active. Identify which platforms provide the most traction and engagement for your brand and concentrate your efforts there.* Don't rely solely on logos or brand identifiers: Building a strong brand goes beyond using logos or brand identifiers. Human engagement, including the unique insights and backstory of the host or brand representative, can create a stronger emotional attachment with your audience.* Be cautious of the personal data you share: With the proliferation of social media platforms, be mindful of the amount of personal data you share. Understand the potential consequences of data breaches or platform shutdowns and take steps to protect your personal information.* Blend the personal and professional sides of social media: When building a brand around your business, it's important to strike a balance between showcasing your personal side and promoting your professional expertise. Blend the business side of branding with the personal touch to create a more relatable and authentic brand presence.Find the Metricool link and other resources at listentobranded.com.
Jul 18, 2023
23 min
On this episode of Branded, Larry and Sara are joined by our first-ever guest expert, Danielle Lewis.Danielle is a graphic designer who helps businesses and entrepreneurs create a cohesive brand look. She is here to offer her tips on how to start developing the visuals of your personal brand, discuss the challenges and strategies of maintaining consistency on social media platforms like Instagram, and share a free downloadable template to make your Instagram feed look like the pages of a magazine.We talk about:* Visual branding and its role in marketing and recognition.* Consistency in visual elements helps people commit them to memory.* Visual elements are just as important as the tone of voice and other aspects of branding.* How to start developing a personal brand without a logo.* Maintaining consistency in social media posts can be challenging for some and how to make it easier* Designing templates with breathing room to avoid overwhelming content* How planning posts in advance and considering the overall picture on a phone screen can help achieve a cohesive visual brand.* Why personal branding is crucial in the digital age to provide a personal touch and stand out from AI.* Consistency, personal embodiment, and visual branding and how they serve as silent marketers for the brand.Download Danielle's free brand image guide here: https://brand.daniellelewisdesigns.com/frm/w4F9zf7tNxwukT3Y
Jul 11, 2023
23 min
On this episode of Branded, hosts Larry Roberts and Sara Lohse discuss the 8 components of a brand and why they're important in developing your personal brand. Grab a pen and paper and go through a few simple exercises during this episode to help define your own brand and find greater clarity in what you do.We talk about:How you define your brand and what that meansDetermining your values and using them to guide your companyEstablishing a brand promiseYour brand identity and the different aspects of itMarket position and how you fit among your competitionYour messaging and how to develop your brand messageBrand experience and the ways that it is often out of our control
Jul 5, 2023
26 min
On this episode of Branded, hosts Larry Roberts and Sara Lohse discuss the importance of networking when building a personal brand. Networking is not about sales and transactions, it's about building relationships and forming a support group.We dive into how to properly network for brand growth, memorable networking experiences that impacted our brands, and how we continue genuine conversations after the networking event ends.We talk about:* Business cards, how they reflect your brand, and the lessons you can learn from a serial killer* The mindset of connection you need when attending events* Focusing on the people behind the brands, rather than the companies* Following up on conversations and connections* The groups you can join to grow your personal networks
Jun 27, 2023
20 min
On this episode of Branded, Larry Roberts and Sara Lohse discuss the misconception of monetization for a podcast. They highlight the importance of leveraging a podcast appearance with other resources to establish oneself in the industry and show expertise. The hosts reflect on their own journeys and share personal experiences of monetization, emphasizing the investment of time, money, and creativity required for success.They also discuss the different types of monetization, including direct and indirect. The episode concludes by stressing the importance of building a brand through consistency and hard work, rather than focusing solely on making money.Discussed in this episode:* Misconceptions of monetization* How monetization comes in various forms* Priorities that need to be established to build a foundation* Why an inconsistency in branding, messaging, content quality, and production quality can hurt your podcast* Building influence and a strong brand can lead to opportunities for monetization* Direct vs. Indirect monetization and which is more profitable* Opportunities for converting clients and reaching a different audience
Jun 20, 2023
21 min
On this episode of Branded, Larry Roberts and Sara Lohse are diving deep into the side of branding we don't always talk about: the mistakes we've made!We've all made mistakes when carving out our personal brands, so this episode will talk about a few of the common ones we see every day and have dealt with ourselves, with helpful insights on how to avoid them or navigate out of them.Discussed in this episode:* The crucial role of authenticity in building a strong personal brand for long-term success.* Understanding how clearly defining your mission, vision, and target audience can lead to steady growth and increased loyalty.* Becoming aware of the pitfalls of unhealthy competition, and developing ways to overcome it for personal brand growth.* Tapping into methods for consistently assessing and enhancing your personal brand's effectiveness.* Grasping the importance of carving out your niche to stand out in a saturated market and achieve optimal results.
Jun 13, 2023
24 min
On this episode of Branded, hosts Sara Lohse and Larry Roberts discuss the importance of personal branding and how we've developed our brands over the past few years. We're letting you in on our own stories--how Sara became the Favorite Daughter and the infamous legend of the Red Hat.Discussed in this episode:* What personal branding is (and why it's more than just a logo)* How to use your uniqueness to serve others* Choosing a brand name and how Favorite Daughter Media and Red Hat Media were named* Authenticity and the different sides of our personalities that come out in different situations* Larry's experimentation with cowboying
Jun 13, 2023
26 min
Load more