In Episode 18, James and Sean sit down with Matt Mullenax, Co-Founder & CEO of Huron, a fast-growing men’s care brand offering products with high-quality ingredients and captivating scents.

We cover:
-Matt’s career path, from investment banking to Bonobos, and how his journey led him to launch Huron

-The challenges of launching a DTC (direct-to-consumer) men’s personal care brand

-The importance of customer-first thinking and how Huron emphasizes consumer feedback in product development

-The impact of scent on the men’s care market and why it’s a key differentiator for Huron

-Navigating the world of fundraising, including the value of having investors with domain expertise

-Key lessons Matt learned along the way, from formulating products to scaling a brand across multiple channels like Amazon and DTC

Matt’s passion for his brand and deep understanding of the men’s personal care space shine through in this insightful conversation.