In Episode 17, James and Sean talk shop with Brooks Powell, Founder & CEO of the #1 alcohol-related health & wellness product, Cheers.

We cover: -Launching health & wellness products that are early in their clinical evidence life cycle -The science behind the product, why it works, and what the average alcohol consumer gets wrong biologically -The value of building "in the open" and how a founder-led content marketing strategy can unlock retail distribution-Chronicling his experience from Shark Tank from application to vetting to pitching before the Sharks and how it created a sales surge -The power of manifesting your goals and building a company culture around thatBrooks packs a punch with his genuine disposition and deep knowledge of his brand and the science behind it.