“Change is inevitable, growth is optional!”This is a principle that all good leaders hold dear to their hearts. They do not live in fear of change taking place because they are sure that eventually, it is going to come. They focus on creating teams that can grow, adapt and thrive in their new environment.However, for a leader to achieve that, they must also be open to growing as individuals by being receptive to new ideas. In industries such as manufacturing, passionate and growth-oriented leaders can help organizations remain highly competitive.Today, I’m joined by Alex Alvarez, Senior Vice President, Chief Sustainability Officer, and Director of ESG for Brown-Forman. He is responsible for developing and implementing an integrated ESG (environmental, social, & governance) strategy that ensures Brown-Forman’s growth ambitions are environmentally and socially sustainable. He’ll share with us how he approaches leadership and some of the lessons he has learned along the way.Tune in to episode 25 of The Brand Therapist to hear about the importance of being an agile leader. In This Episode, You Will Learn:One of Alex’s biggest accomplishments (04:48)A childhood story that influences what he does today (07:40)What his personal brand is all about (09:54)Some of the challenges he has faced in the last few years (17:35)Some of the lessons he learned along the way (22:56)Connect with Alex:LinkedInFacebookEmailLet’s Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Marketing doesn’t end after creating an interesting and relatable brand story. That’s just the beginning. You need to capture the attention of as many potential customers as possible. You need to gain visibility and stand out in a market saturated with ads offering similar products.Today, I’m joined by Allie Martin, a visibility expert, and owner of Fame and Fortune. She works with female entrepreneurs to elevate their brands and gain credibility and cash through proactive public relations and strategic social media. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International Spa Association.In this episode, she’ll share with us what inspired her to start her business, as well as some of her biggest accomplishments. Additionally, you'll find out some of the lessons she has learned along the way.Tune in to episode 24 of The Brand Therapist and learn how Allie helps entrepreneurs gain meaningful visibility.  In This Episode, You Will Learn:A childhood experience that shaped what Allie does today (04:33)Her memorable fame story (06:07)What her personal brand is all about (09:20)The advice she has received from her mentors (14:28)The lessons she has learned along the way (18:00)ResourcesFree Social Media Planning Pads: https://freesocialmediapad.com/Connect with AllieLinkedInWebsiteInstagramFacebookEmailLet’s Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Getting your personal and business brand right can propel you and your business in a way that few other things can. In fact, some businesses that had great products have failed simply because they couldn’t get their branding right. That is why branding is considered one of the most important investments an individual or a business can make. A good brand gives your business a more human side that customers can easily relate to. And that helps in building long-term loyalty.Today, I’m joined by Olga Gutiérrez de la Roza, an award-winning and internationally recognized Creative and Brand executive with extensive experience in Brand Building, Design Innovation, Visual communication, Advertising, Social and e-commerce platforms, Retail Architecture, Publishing, Editorial, UX Design, and App Development. She’ll share with us her experience in the world of branding and the lessons she has learned along the way.Tune in to episode 23 of The Brand Therapist to hear about the importance of science and art in branding. In This Episode, You Will Learn:A childhood story that influences what Olga does today (05:29)What her personal brand is all about (12:29)The impact that her mentors have had on her (16:49)Some of the lessons she has learned along the way (20:25)Connect with Olga:LinkedInLet’s Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Continuously achieving ultimate success in life requires one to conquer bigger challenges without losing sight of what really matters. However, this is a challenge that most people are unable to overcome because an improvement in one area leads to them sacrificing another area. A good coach can help you strategically unlock the next level of success in all areas of your life.Today, I’m joined by Karissa Adkins, founder, and CEO of 365DailyHustle a global coaching company helping purpose-driven women 10X their health so that they can 10X their entire life. She is also an Award-Winning International Keynote Speaker, 2X #1 International Best-Selling Author, and Weight loss & Habit Change Expert. In this episode, she’ll share with us what inspired her to start her business. She’ll also share with us the lessons she has learnt along the way. Tune in to episode 22 of The Brand Therapist and learn how Karissa helps women conquer higher levels.  In This Episode, You Will Learn:A childhood experience that shaped what Karissa does today (06:05)What her personal brand is all about (09:16)Her mentors and the impact they‘ve had on her life (15:01)Her biggest breakthrough (18:25)The lessons she has learnt along the way (20:08)Connect with KarissaLinkedInWebsiteInstagramFacebookEmailLet’s Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Messaging is an integral part of any venture that requires the participation of other people. It gives you a chance to determine how people feel while interacting with your brand. However, in today’s digital world, it is not easy to capture and retain people’s attention.That’s where content marketing strategists come in. They use their deep understanding of online audience behavior to create a message that makes your brand stands out to your target customers.Today, I’m joined by Melanie Herschorn, a content marketing strategist for coaches, consultants, and speakers worldwide. She empowers and supports her clients to create clear messaging and content that shines a light on their individuality, She’ll share with us what inspired her to start her business and the lessons she has learnt along the way.Tune in to episode 21 of The Brand Therapist to hear about the importance of a well-tailored marketing message. In This Episode, You Will Learn:A childhood story that influences what Melanie does today (06:53)What her personal brand is all about (10:38)The moment she knew she had become famous (12:37)Her role models and the qualities she admires in them (21:36)Some of the lessons that she has learnt along the way (28:03)Connect with MelanieLinkedInWebsiteFacebookInstagramEmailLet’s Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Most entrepreneurs, although relatively successful, don’t get to realize the full potential of their business. That’s because they don’t have experience with that next level and what within their already thriving business can get them there. Finding the right mentor can expose entrepreneurs to the next level and help them know what is needed to unlock their business' full potential.Today, I’m joined by Betty Hines, CEO & Founder of Women Elevating Women – or as it's affectionally nicknamed the W.E.W Crew. She is a leading business strategist with 20+ years of experience working directly with C-Level women executives globally, assisting them in growing their bottom line.In this episode, she’ll share with us what inspired her to start her organization. She’ll also share with us the challenges she faced along the way and the lessons that came with them. Tune in to episode 20 of The Brand Therapist and learn how Betty uses her experience to elevate other women entrepreneurs. In This Episode, You Will Learn:A childhood experience that shaped what Betty does today (04:55)What her brand is all about (07:04)A time she felt something was holding her back (10:22)The challenges she faced while moving from corporate to entrepreneurship (18:39)Lessons she has learned along the way (22:06)Connect with BettyLinkedInWebsiteInstagramFacebookEmailLet’s Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Time is what people want the most, but it's also what they use the worst. Redefining your relationship with time is the first step if you want to achieve tremendous success. It helps you show up with more purpose for all the important activities in your life.However, this is not an easy thing to accomplish when you are in an environment that demands too much from you. It requires one to take a step back, re-evaluate their priorities and refocus on what they want to accomplish. After that, you can unleash the best version of yourself and live life to the fullest. Today, I’m joined by Clara Capano, an international speaker, trainer, best-selling author, and host of the Working Woman’s Channel and Living Real TV. She is the Founder and CEO of Capano Speaking and Training. Her passion is in helping women in business redefine their relationships with time. She’ll share with us how a childhood experience inspired her to want to do what she does today and some lessons she has learned along the way.Tune in to episode 19 of The Brand Therapist to hear about the importance of intentional time management. In This Episode, You Will Learn:How one of Clara’s childhood experiences shaped what she does today (04:24)What her personal brand is all about (07:05)Her greatest fear (10:01)How her mentors have impacted her life (14:18)Some of the lessons that she has learned along the way (17:02)Connect with ClaraLinkedInWebsiteFacebookLet’s Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Running a business can be a big challenge, even when you have experience in a field and are passionate about it. However, the impact that you have on your clients, especially if it's life-changing, makes it worth the trouble. It can give your business a purpose, which when combined with profitability can propel you to tremendous success.Today, I’m joined by Dr. Arianna B. Sholes, founder and Medical Director of Tula Wellness and Aesthetics. A unique medical practice in Tucson, Arizona, focusing on women’s integrative health and wellness. Before starting her business, She served as clinical faculty at UCLA, the University of Maryland, and Johns Hopkins School of Medicine. She is also the author of the best-selling book, ‘The Menopause Myth: What Your Mother, Doctor, And Friends Haven't Shared About Life After 35’. In this episode, she’ll share with us how a difficult childhood experience inspired her to pursue a career in medicine. She’ll also share with us a few lessons that she has learnt along the way. Tune in to episode 18 of The Brand Therapist and learn about the importance of passion to a business. In This Episode You Will Learn:When she knew she wanted to be a doctor (03:12)What Dr. Arianna's brand is all about (07:53)Dr. Arianna’s greatest fear (14:49)A moment that she thought it wasn’t possible to achieve something (26:07)A lesson she has learnt along her journey (28:59)Resources:Book: The Menopause MythConnect with Dr. AriannaLinkedInWebsiteInstagramFacebookEmailLet’s Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

The concept of giving back to society is not limited to rich people or big companies making generous donations. It also includes people who commit their lives to serving underprivileged communities. These people forego financially rewarding opportunities in better workplaces because they are interested in creating a meaningful impact. One of the most impactful areas that can transform a community and empower future generations is education. That is why organizations focused on uplifting the quality and access to education in underserved communities should be appreciated and supported.Today, I’m joined by David Lopez, Chief Development Officer at Metro United Way. He is passionate about giving back to society or as he calls it, paying it forward. His greatest accomplishment was helping launch Teach for America San Diego which had 40 teachers serving 3000 students. He’ll share with us how his childhood shaped what he does today and the lessons that he has learned along the way.Tune in to episode 17 of The Brand Therapist to hear about the importance of giving back to our communities. In This Episode You Will Learn:David’s childhood experiences and how they shaped what he does today (04:24)How he defines his personal brand (10:11)His greatest fear (14:38)How his mentor impacts his life (19:13)Some of the lessons that he has learned along the way (27:22)Connect with DavidLinkedInEmailLet’s Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Change management is one of the most difficult tasks in any organization. It requires a leader who can listen to different voices and communicate the objectives of that change, clearly. While it is difficult and painful at first, it can eventually transform the fortunes of an organization and set a foundation for consistent growth. Today, I’m joined by Bracken Darrell, the CEO  of Logitech. Under his decade-long leadership, the company has reinvented itself into an award-winning design company, an industry force in pursuing a more sustainable and equitable world, and a top performer on the SIX Swiss stock exchange and NASDAQ. He is a proponent of design and the liberal arts in business, especially of their role in innovating product experiences for consumers.In this episode, he shares with us his leadership style and how he got into the world of design, some of the factors that have led to the Company’s consistent growth over the last 7 years, and  his thoughts on culture and why it needs to keep on growing.Tune in to episode 16 of The Brand Therapist and learn about the importance of leading by design. In This Episode You Will Learn:What made Logitech an attractive destination for Bracken (02:40)How Covid accelerated the growth of Logitech (05:25)Bracken’s greatest fear (16:09)His mentors and the impact they’ve had on him (21:50)The lessons that he has learned along the way (26:38)His thoughts on culture and why it should keep growing (30:56)Connect with BrackenLinkedInWebsiteEmailLet’s Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.