Messaging is an integral part of any venture that requires the participation of other people. It gives you a chance to determine how people feel while interacting with your brand. However, in today’s digital world, it is not easy to capture and retain people’s attention.That’s where content marketing strategists come in. They use their deep understanding of online audience behavior to create a message that makes your brand stands out to your target customers.Today, I’m joined by Melanie Herschorn, a content marketing strategist for coaches, consultants, and speakers worldwide. She empowers and supports her clients to create clear messaging and content that shines a light on their individuality, She’ll share with us what inspired her to start her business and the lessons she has learnt along the way.Tune in to episode 21 of The Brand Therapist to hear about the importance of a well-tailored marketing message. In This Episode, You Will Learn:A childhood story that influences what Melanie does today

What her personal brand is all about

The moment she knew she had become famous

Her role models and the qualities she admires in them

Some of the lessons that she has learnt along the way