There's a brand that, throughout history, achieved the feat of communicating data through storytelling better than all others. It's the very reason why they're able to command price markups of up to 4,503,000%! That brand is Leonardo da Vinci. Master Leonardo did not pursue painting to satisfy his patrons and art collectors. He used to dissect human cadavers to learn about bones, sinews, and muscles. And he used paintings, like the Mona Lisa, to deliver what he had discovered about the human...

We need to air Apple's under-the-radar tactic to secretly influence consumer happiness and grow affinity for their products. You decide if they've gone too far. Consumer happiness is the study of how consumers choose to spend two of their most value resources—time and money—and how happy they feel with those choices. This subject is of the utmost importance because I believe all businesses should exist to improve the lives of people. But before they can do that, businesses must first unders...

Crocs used to be known for their "ugly" shoes that consumers considered to be an eyesore. But after pulling off a brilliant brand move, Crocs went from ugly to vogue and started generating billions in revenue. How did they pull off this magnificent brand transformation? What are the underlying consumer psychology mechanisms that made it possible? And what can other brands learn from their transformation? In this week's episode, I discuss how focusing on changing consumer attitude before try...