We need to air Apple's under-the-radar tactic to secretly influence consumer happiness and grow affinity for their products. You decide if they've gone too far.

Consumer happiness is the study of how consumers choose to spend two of their most value resources—time and money—and how happy they feel with those choices.

This subject is of the utmost importance because I believe all businesses should exist to improve the lives of people. But before they can do that, businesses must first understand what makes consumers happy. You can learn more about my work by visiting www.adlantica.com.