In a world where brand launches can leak in seconds, competitive intelligence is a reality, and social media amplifies everything, many companies are asking a simple question: How do we protect a brand before the world knows it exists? That’s where stealth trademark filings come in. This is about using entities, strategic drafting, or filing approaches to obscure a company’s identity or future plans. Some see this as a smart, even necessary tactic. Others raise concerns about transparency, en...