Artificial intelligence (AI) is transforming how brands are built, but it's also making them easier to imitate. From voice cloning and deepfakes to synthetic endorsements and digital impersonation, the lines between authentic and artificial are becoming increasingly blurred. In this episode of Brand &amp; New, host Willard Knox speaks with Justin Pierce, Partner and Co-Chair of Intellectual Property at Venable LLP (USA), about how AI is reshaping brand protection. They explore why protecting ...

Stealth Trademark Filings: Strategy, Risk, and Reality

Brand &amp; New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand &amp; New, to expand your knowledge about the transformation of this industry and to stay curious! Brand &amp; New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.&nbsp;