How might artificial intelligence (AI) reshape the way trademark professionals evaluate "likelihood of confusion"? This is one of the most important—and rapidly evolving—questions in trademark law.  INTA’s recently released study, Exploring the Use of Artificial Intelligence in the Likelihood of Confusion Analysis, is the first major attempt to provide an answer. It takes a close look at how AI technologies—from machine learning and natural language processing to image and audio recognit...

Brand &amp; New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand &amp; New, to expand your knowledge about the transformation of this industry and to stay curious! Brand &amp; New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.&nbsp;