Do you spend time crafting your message?  

I often find myself thinking about the quote "If I had more time I would have written a shorter letter"  

MLK Jr.'s famous 'I have a dream' speech is 17 minutes long.    

In this day and age with people's famously short attention spans I wonder if it would have been that long.    

The beauty of a medium like Twitter or Tik Tok is that it forces us to edit down or out the  unnecessary and get to the core message fast and  efficiently.  

Three Tips for Crafting Your Message:

1. Draft Your Message with a Clear Goal
2. Review and Edit Your Message
3. Rehearse your message or let others review   

Let me know what works for you.

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