<p>Joe Stephan, Director of CRM &amp; Technology for Concept shares important considerations companies must think about when implementing CRM.  Joe discusses integration with accounting, marketing, service, and more.  Joe provides steps for companies to take when preparing for CRM implementation.</p>

360° View of Sales, Marketing, Lead Generation

Bifocal is a unique podcast.  It will cover three main areas; Business, Life, and Faith.  Bifocal will broach, discuss and review each of these areas from multiple perspectives.The Business segment will include sales, marketing, entrepreneurship, human relations, how to climb the corporate ladder, and more.  We will discuss all aspects of business.  We will discuss things from the employer's perspectives and from the employee's perspective.  Our Life segment will discuss things we deal with each and everyday.  We will discuss stress, managing and setting priorities, hobbies, parenting, decision-making, pet peeves, successes, failures and more.  There is no limit to what this segment can and will include.  This segment will be very broad and cover many areas of life.   Our third segment is Faith.  This segment will discuss all areas and topics surrounding faith and Jesus. We will define what faith is and why faith, God and Jesus are such difficult subjects for many to talk about.  We will discuss what it means to have faith, how do you get it, and what does it mean to not have faith.  We will talk with people who have multiple viewpoints. This will lead to very interesting discussions. Bifocal will include many guests.  Some of our guests will be experts in their field and others will simply be guests with viewpoints and perspectives that are interesting to hear and discuss.  Bifocal will have something for everyone.