Beyond Social
Beyond Social
Vista Social
The Post-Attention Economy: Marketing in a World That Won’t Sit Still
20 minutes Posted Mar 19, 2025 at 9:00 am.
Adapting Marketing to Modern Content Consumption
The Rise of Short Form Content and Attention Spans
Frustration with Short Clips and Transitioning to Long Form
Polarization and Algorithms Shaping Messaging
The Democratization of Influence and Branding
Evolving Marketing Strategies in the Digital Era
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Show notes
Are we marketing in a post-attention world? In this episode of Beyond Social, the Vista Social team dives headfirst into the seismic shift in how we consume, and create, content. From the shortening attention spans to the rise of short-form video and viral memes, this conversation unpacks why the traditional marketing playbook no longer cuts it. What does it take to cut through the noise when people are skipping, scrolling, and multitasking faster than ever? The team shares thought-provok...