Sarah, Social Media Manager at ManyChat, has grown the brand's Instagram to over 600K followers as a B2B company — and she did it by leading with value instead of product pitches. In this episode of Beyond Social, Sarah joins hosts Chris Cunningham and Reggie Azevedo to break down the content strategy behind ManyChat's social growth and what it really takes to build an engaged audience in the creator economy. Sarah covers why an 80/20 split between educational content and product promo...
May 27
19 min
Organic LinkedIn is still the highest ROI channel in B2B marketing, and Jess Cook, VP of Marketing at Vector, has the numbers to prove it. With roughly $40,000 in total ad spend for the year, Vector made organic LinkedIn its single biggest lead source. In this episode of Beyond Social, Jess joins hosts Chris Cunningham and Reggie Azevedo to break down the B2B LinkedIn strategy behind those results. Jess covers how she built her own LinkedIn audience by committing to posting every weekday for ...
Apr 15
26 min
ClickUp scaled to $300M ARR in one of the most competitive SaaS categories in the world. In this episode, Reggie and Vitaly sit down with Chris Cunningham, Head of Social at ClickUp, to break down the SaaS growth strategy behind ClickUp’s rise — from living in a startup house to becoming a category leader in the project management space. They unpack what it really takes to scale a B2B SaaS company in a saturated market: scrappy go-to-market tactics, early product-market fit lessons, unconve...
Feb 25
21 min
Instagram quietly released one of its most powerful growth tools and most creators still aren’t using it. In this episode, Reggie and Vitaly break down Instagram Trial Reels and how posting to non-followers first can give your content a second life without impacting your existing audience. They explain how trial reels use a separate algorithm, why this allows faster A/B testing of hooks and CTAs, and how even creators with a single video can leverage this feature for more reach, more engageme...
Jan 29
14 min
Reggie and Vitaly have built Vista Social as a fully remote company and along the way, they’ve learned what actually drives performance, trust, and growth when no one is watching. From enforcing presence in meetings to rejecting multitasking culture, they explain why discipline still matters even in flexible work environments. The conversation expands beyond work into parenting in the digital age. They talk honestly about raising kids surrounded by social media, why banning technology doesn’t...
Dec 31, 2025
43 min
Reggie grew up in Brazil, moved to the U.S. at age seven with no English, watched his father deliver newspapers and clean offices at night, and learned early that no job is beneath you when you’re building something. He went from making websites at 12, to rental car counter work, to landing a customer support job and suddenly being asked to lead product strategy without any formal product background. Vitaly and Reggie break down: The immigrant work mindset and why it produces resultsHow curio...
Dec 3, 2025
59 min
Dive into a candid discussion about the rapidly evolving worlds of higher education, business, and technology. This video breaks down: Why colleges are failing to provide real value in today’s information-rich worldThe harsh truths facing marketers, entrepreneurs, and tech teamsHow multitasking and constant phone use are draining our creativity and focusLessons in leadership, team-building, and spotting truly invested employeesThe reality behind data privacy, societal changes, and technologic...
Nov 19, 2025
43 min
In this insightful episode, explore why everyone is becoming an AI operator and why mastering prompt engineering is the key differentiator in the modern workforce. Learn how to effectively communicate with AI to get the results you want—a skill that takes just 10 minutes of proper setup versus 50 minutes of back-and-forth fixes. The conversation also delves into global marketing challenges across different cultures and geographical regions, examining real examples from Sweden to the UK to sho...
Nov 5, 2025
14 min
Why do most entrepreneurs fail — even when they have talent, passion, and a solid idea? In this episode, we discuss the deeper forces that make or break startups in today’s fast-paced world — from social media distractions and burnout to leadership blind spots and poor execution. This is not about luck; it’s about understanding the systems that separate success from failure. Try Vista Social for FREE todayBook a Demo Follow us on InstagramFollow us on LinkedInFollow us on Youtube
Oct 22, 2025
25 min
Many businesses struggle with hiring marketers who focus on deliverables instead of measurable results. In this eye-opening conversation, we dive deep into the biggest challenges business owners face when working with marketing agencies and in-house marketers. What You'll Learn: • Why focusing on deliverables instead of outcomes leads to failed marketing campaigns • The "$5,000 a month trap" that keeps businesses stuck with underperforming agencies • How long you should ac...
Oct 8, 2025
21 min
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