600K Followers. B2B Brand. No Ads. Here's How. from Beyond Social

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600K Followers. B2B Brand. No Ads. Here's How.

19 minutes Posted May 27, 2026 at 7:00 pm.

Introduction & why AI is non-negotiable for social media managers today

Sarah's background: five years freelance, running an agency, and how she landed at ManyChat

The content strategy behind 600K Instagram followers: creator economy topics over product pitches

How ManyChat uses comment automations to drive engagement (and why followers trigger keywords unprompted)

The 80/20 rule: balancing value-driven content vs. product-focused posts

What Sarah's team actually looks like: editors, writers, and how the workload is split

Why ManyChat is hiring more writers instead of replacing them with AI

AI as a brainstorm partner, not a content creator — keeping your voice from looking like everyone else's

Content calendar strategy: flexibility for Instagram vs. planning YouTube weeks in advance

Inside Sarah's YouTube workflow: 12 auto-generated subtasks per video in Asana

The one habit that separates good social media managers from great ones: stepping back to evaluate strategy

How Sarah tracks analytics: engagement rate, watch time, and comments as key signals

Using retention data to iterate on hooks and CTAs that actually drive results

Trial Reels: testing hooks and headlines before going wide

How ManyChat chooses influencer partners: audience fit and engagement rate over follower count

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Sarah, Social Media Manager at ManyChat, has grown the brand's Instagram to over 600K followers as a B2B company — and she did it by leading with value instead of product pitches. In this episode of Beyond Social, Sarah joins hosts Chris Cunningham and Reggie Azevedo to break down the content strategy behind ManyChat's social growth and what it really takes to build an engaged audience in the creator economy. Sarah covers why an 80/20 split between educational content and product promo...

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