Beyond Distribution with GTDC
Beyond Distribution with GTDC
Global Technology Distribution Council
This podcast series focuses on insightful one-to-one conversations between Frank Vitagliano, CEO of the Global Technology Distribution Council (GTDC) and respected thought leaders from the IT community. From executives of the world’s leading tech distributors and tech vendors to esteemed analysts, researchers and other astute professionals, guests share their unique perspectives on trends and activities in the channel in a non-promotional and unbiased format.
Forecasting the Future of IT Distribution with CONTEXT’s Anthony Frot
In episode #74 of Beyond Distribution with GTDC, host Frank Vitagliano welcomes Anthony Frot, Research Director at CONTEXT, for a timely conversation on the market intelligence. The conversation explores several channel GTM topics, including forecasting methodologies and country-level insights that help distributors, vendors and their partners understand the latest trends, opportunities and concerns in the fast-moving IT ecosystem.  Frot also provides perspective on CONTEXT’s long-standing partnership with GTDC and explains how the organization collects, cleans and analyzes point-of-sale data from a number of sources to deliver a more consistent view of channel performance. CONTEXT continues to expand coverage beyond Europe into Asia Pacific and other parts of the globe while emphasizing the importance of localized market intelligence to the IT community.  How are distributors, vendors and analysts collaborating to improve forecast accuracy? What do current market signals suggest for the second half of 2026? Why is country-level insight so important in understanding broader regional and global distribution trends? Check out this episode of Beyond Distribution with GTDC for those answers, as well as insights on the data, collaboration and market intelligence shaping the future of technology.
Jun 24
31 min
Frontier Partners Are Driving the Next Channel Transformation: A Conversation with Futurum’s Tiffani Bova
In episode 73 of Beyond Distribution with GTDC, Frank Vitagliano sits down with Tiffani Bova, Chief Strategy and Research Officer at Futurum for a timely conversation on how AI is reshaping the channel. Recorded live from the main stage at GTDC Summit North America, this face-to-face discussion addressed some of the biggest challenges and opportunities facing the IT industry today, including how suppliers should be preparing to offer greater support to the new agentic-first partners.   Drawing on decades of experience spanning Gartner, Salesforce, and now Futurum, Bova shares her perspective on why the industry is moving from integration to intelligence—and why that shift is forcing distributors, vendors, and solution providers to rethink the ecosystem of the future. She introduces the concept of the “frontier partner,” a new breed of partners that will be built for AI-led transformations and explains why these organizations may be as disruptive as their born-in-the-cloud predecessors a couple of decades ago.   What skills will Frontier partners possess? How will these organizations operate, and why will access to clean, actionable data be the single biggest competitive advantage in the AI era? Listen in to this episode’s conversation for answers to those questions and more insight on the future of the IT ecosystem.
Jun 3
27 min
View from the Top: EMEA Distribution Leaders Highlight Generational Transformation
Recorded live at the April GTDC Summit EMEA, episode CEO Frank Vitagliano moderated a lively and informative conversation with top executives from the European distribution community. Each leader offered unique perspectives on the evolution of the channel, the shift from hardware- and software-led businesses to cloud subscription models, and the platform investments required for partners and vendors to succeed in an expanding IT ecosystem.   The discussion also explored why adaptation has become a core competency for distributors.  What will it take for vendors to be digitally ready to keep pace with faster transactions and business change? How is AI reshaping the technology landscape (especially cybersecurity) as the channel demands increasing levels of orchestration?  This episode of Beyond Distribution with GTDC provides answers to those questions and hits on a number of other critical industry topics.    Panelists included Nick Bannister, President ECS EMEA, Arrow; Miriam Murphy, President, Europe, TD SYNNEX; Jesper Trolle, CEO, Exclusive Networks; and Matthew Sanderson, EVP and President, EMEA, Ingram Micro. Check out more key takeaways from this year’s event in the 2026 GTDC Summit EMEA event recap.
May 13
35 min
AI, Data Intelligence and the Evolving Role of Distribution: Insights from HP’s Sven Rathjen
In episode 71 of GTDC Beyond Distribution, recorded live at the 2026 GTDC North America Summit, Sven Rathjen, Vice President of Global Strategic Channel Partners at HP, joins host Frank Vitagliano for a wide‑ranging discussion on the evolution of IT distribution and the accelerating impact of AI on the channel.  Rathjen shares his career journey from distribution into the vendor ecosystem and explains why a deep understanding of distribution remains foundational to running a successful channel organization. He explores how distributors have evolved from logistics and fulfillment engines into digital platform providers—delivering AI‑enabled insights, subscription and consumption models, and scalable partner enablement.  The conversation also dives into HP’s Amplify platform, AI training initiatives and data‑driven go‑to‑market strategies. How has partner adoption of these technologies advanced? What are the ROI considerations for AI?  How will artificial intelligence reshape how the distributors and vendors engage with channel partners and their customers?   Check out this must‑listen episode for those answers and more.
Apr 22
29 min
Navigating Volatility and Opportunities in Europe: Economic Insights from Emily Mansfield of the EIU
In Episode #70 of the Beyond Distribution with GTDC Podcast, host Frank Vitagliano welcomes back Emily Mansfield, Regional Director for Europe at the Economist Intelligence Unit (EIU), for a timely conversation on what today’s heightened geopolitical volatility means for the global economy—and for firms trying to plan and invest amid constant disruption.   The renowned economist breaks down the dynamics of the recent conflicts and political policy changes, including tariffs, as well as their effects on pricing, inflation expectations and business growth outlooks. She also shares why scenario planning is essential right now, outlining a range of potential timelines and outcomes that business leaders should be actively stress-testing.  The discussion also looks beyond the headlines to the forces shaping the next phase of growth—from Europe’s investment tailwinds (including infrastructure, digital modernization and rising defense outlays) to the lingering trade uncertainties and the macro importance of the AI capex boom. Tune into this episode for more practical takeaways and a preview of the upcoming GTDC Summit EMEA event in the Netherlands.   For more information on global market trends, check out the latest articles, research and resources on the GTDC Knowledge Hub.
Apr 1
31 min
Summit NA View from the Top: Distribution Executives Discuss Digital Platforms AI, and the Channel’s Future
Episode #69 was recorded live during the February GTDC Summit North America event, with CEO Frank Vitagliano moderating a wide-ranging discussion with three of the most influential leaders in North American IT distribution: Eric Nowak, President of Global Enterprise Computing at Arrow Electronics; Paul Bay, CEO of Ingram Micro; and Patrick Zammit, CEO of TD SYNNEX. These distributors collectively drive more than $120 billion in annual IT sales, and their executives provided a unique, top-down perspective on the state and future of the channel in this session.  The main part of the conversation focused on how distribution has evolved from a traditional intermediary role into a platform-driven orchestrator of complex cloud and AI ecosystems. They dove into a variety of topics, from their massive investments in digital platforms and automation of low-value transactional work to lifecycle management of cloud and AI subscriptions. The conversation also highlighted the potential of strong hyperscaler relationships—moving from a perceived disintermediation threat to a powerful partnership opportunity that could enable scale, private offers and new revenue models across the channel.   How will AI adoption acceleration impact their businesses, as well as their partners?  What impact will digital platforms have on the vendor and solution provider communities? Get the complete “view from the top” in this episode of Beyond Distribution with GTDC.
Mar 11
42 min
Orchestrating the Agentic Future: A Conversation with IDC’s Sandra Ng
In episode 68 of Beyond Distribution with GTDC, Sandra Ng—IDC’s Senior Vice President of Research based in Singapore—joins host Frank Vitagliano to map the 2026 priorities reshaping enterprise technology and the IT channel. She explains why composite AI is moving from concept to necessity, with organizations blending generative, predictive, prescriptive and agentic approaches to deliver explainable, reliable business outcomes.    Ng highlights the rise of “agent economics” and the human–AI matrix, which urges leaders to rethink value, productivity and accountability frameworks as autonomous agents take on more tasks. She mentions big barriers like governance, culture, and talent that could slow adoption in APJ and other fast-growing technology regions, and stresses urgency in developing applied (not just technical) skills.    How will AI accelerate cloud modernization? What could implementation of these technologies mean to data residency, latency and resilience requirements? This episode provides answers to those questions and covers other topics of great relevance to the APJ technology community.
Feb 18
27 min
The Tailwind of Technology Drives Economic Growth: An Informative Discussion with EIU’s Constance Hunter
Technology—especially AI—is seen as a major force supporting global growth and driving productivity gains across all business sectors, including healthcare and biotech, suggests Constance Hunter, Chief Analyst for the Economist Intelligence Unit (EIU). In episode 67 of Beyond Distribution with GTDC, the esteemed economist joins host Frank Vitagliano for a comprehensive discussion on the current state of the U.S. and global economies and factors that could affect conditions in the future.   Hunter explains how trade liberalization is progressing in many regions in response to U.S. tariff policies and also describes how policy shifts are influencing inflation, demand and business pricing decisions. What are the broader effects of geopolitical conflicts? How could energy market constraints and environmental and governance factors impact long-term economic stability?  Hunter and Vitagliano address those questions and discuss other economic-related topics in this episode of Beyond Distribution with GTDC. For more information on global market trends, check out the latest articles, research and resources on the GTDC Knowledge Hub.
Jan 28
33 min
Maximizing Channel Impact: A Conversation with Jen Waltz from Imajenative
In episode 66 of Beyond Distribution with GTDC, Jen Waltz, CEO & CISO of Imajenative joins host Frank Vitagliano and GTDC SVP of Operations Kavita May for a wide‑ranging conversation on channel orchestration, partner enablement, and leadership. Waltz emphasizes the increasing importance of strong cybersecurity disciplines today as the business community sits at the intersection of digital transformation, artificial intelligence and emerging technologies. ( The group also discuss the value of taking purpose‑driven approach when building channel programs: empowering vendors, distributors and partners to win in today’s complex, compliance‑heavy landscape. Orchestration, strategic alignment, and regulatory support spanning frameworks like NIST, CMMC, and Zero Trust are essential to success in the IT industry today. What type of leadership is needed to ensure more positive outcomes? How can mentoring women and other underrepresented members of the IT community drive better corporate performance? Check out this engaging episode for those answers (and more). Engage with like-minded channel executives and learn about the latest IT ecosystem trend. Register today to attend GTDC Summit North America 2026, February 18-19 at the Seabird Resort in Oceanside, California!
Jan 7
31 min
View From the Top: APJ Distribution Executives Discuss the IT Ecosystem of the Future
Home to three of the top five global economies, the APJ region represents a massive consumer and business base and a diverse portfolio of economies. That situation creates a resilient environment for the IT industry, which was a central theme of the distribution executive panel discussion during the GTDC Summit APJ in Singapore. Moderated by GTDC CEO Frank Vitagliano, the group shared their insight on technology trends and market consolidation and looked to the future of distribution.  What impact will AI have on the APJ business community and IT industry? How are digital platforms and hyperscalers affecting the channel? Check out episode #65 of Beyond Distribution with GTDC for answers to those questions and for more high-level insight from panelists:     Jaideep Malhotra, President, Asia Pacific & Japan, TD SYNNEX  Luis Lourenco, SVP & Chief Executive ASEAN & Hong Kong, Ingram Micro  V.S. Hariharan, Managing Director and Group CEO, Redington Limited  Patrick Aaronson, Chief Marketing Officer & Head of APAC, Westcon.      If you missed this year’s event, consider attending GTDC Summit North America 2026, February 18-19 at the Seabird Resort in Oceanside, California!
Dec 17, 2025
46 min
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